Activity tracking giant clarifies pricing policy after the many criticisms received on the alleged lack of transparency.
Our intention was not to hide these price changes, we simply moved too fast. In trying to implement price updates for our subscription, we made a mistake by not providing enough information directly to our community. We sincerely apologize for the confusion and concern this has caused many of our valued subscribers Strava
Commissions have been increased between 15 and 70%, depending on the region, billing type and registration date. Confirmation of new allegations has been hard to come by.
Strava went on to confirm that it is moving to consistent pricing by country, meaning all users in a country pay the same monthly or yearly price. Rates were previously determined by when a user signed up for the premium service. One has also been added Pricing page updated to the desktop and mobile app.
Here is the full statement from clearing up confusion about subscription pricing.
STRAVA BUY FATMAPS TO ENHANCE 3D MAPS
Strava, despite the price misstep, continues to invest in the platform and to make moves to improve it, this time with an eye to maps by improving 3D with the purchase of FATMAP.
FATMAP is a company focused on next generation 3D mapping and its purchase by Strava will see them integrate 3D mapping technology into all of Strava's services, allowing users to holistically discover and plan an outdoor experience with selected local guides, points of interest and information security.
FATMAP features move to STRAVA
Strava, the leading social network for cyclists, announced the acquisition of FATMAP, a mobile application for discovering and planning routes using 3D maps. The acquisition will give Strava subscribers access to everything FATMAP has to offer.
FATMAP has created 3D mapping technology that will be enabled on all Strava services, allowing people to discover and plan outdoor tours with 3D map, accurate points of interest and safety information.
In 2022, nearly 10 million rides were saved and/or recommended on Strava. Maps are powerful tools that serve to add value and motivate our active community. We share a vision with FATMAP to inspire more people to get moving by enabling them to discover and experience the joy of the great outdoors. For us, the opportunity to reinvent the purpose of maps and how they help inspire exploration is a huge boon in providing a differentiated outdoor experience – Michael Horvath, CEO and co-founder of Strava.
The FATMAP community of hikers, mountain bikers, skiers and trail runners is already active in more than 100 countries around the world and will help grow Strava. It is also the second acquisition after Recover Athletics, completed in summer 2022, to strengthen all sports activities on a single platform. Strava also recently announced 9 new sports types added to the platform including tennis, pilates and crossfit – now up to 50 different types of activities can be recorded.
