Great success for the international exhibition dedicated to the world of bikes and sustainable mobility which closes with growth of 26% compared to 2022.
Source: press release
Great enthusiasm for the IBF – Italian Bike Festival which closed today at the Misano World Circuit with 53 thousand visitors, recording a growth trend of 26% compared to the 2022 edition.
The curtain on the sixth edition of the international exhibition dedicated to the world of cycling and sustainable mobility, organized by Taking Off, with the support of APT Servizi Emilia-Romagna and Visit Romagna, is increasingly confirming itself as the reference event in Italy and above all in Europe for enthusiasts, buyers and operators in the sector.
An expo area of 60 thousand square meters hosted the three-day event dedicated to the world of biking, urban mobility and cycle tourism, combining expo, product presentations, tests and entertainment, but also meet & greets with the great protagonists of the cycling world with meetings, conferences and in-depth talks, such as the preview of the "General States of the bicycle" which took place on 14 September before the official opening of the show.
We offer our partners an experiential concept of the event, a different way to put the brand in direct contact with the potential end buyer. We do this through free bike tests and presentations of new developments in terms of technological innovations and the promotion of cycle tourism through meetings. dedicated promoted by tourist destinations – Fabrizio Ravasio, Lucrezia Sacchi, Francesco Ferrario of Taking off, the organizing company of the Italian Bike Festival.
An international event that recorded a significant impact in terms of economic impact on the entire Romagna area. A balance beyond expectations, a strong signal for the over 300 exhibiting companies (representing over 600 brands) and which confirms how the Italian Bike Festival, also thanks to a unique location like the Misano World Circuit, is a constantly growing event , accelerator of an industry that has a positive impact on the reference market but also in terms of promotion of the territory: proof of this was the numerous widespread events, including La Gialla Gravel, La Gialla Cicloturistica, La Gialla GF Strada, and all the races for the youth sector.
The appointment with the new edition is for the month of September 2024.